AUDIENCE	TONE	DEVICE(S)	BEST FEATURE	CONS	REVIEWS
	1. Customers 2. Service pros	Clean, tech, millennial-y	1. Web 2. Mobile	Landing page navigation is clear	Too many images	4.2 Stars (2k) Can’t contact contractors directly. Inconsistent service from contractor to contractor
	1. Customers 2. Service pros	Minimal in style	1. Web 2. Mobile	Landing page navigation is clear	Too many images	3.9 Stars (1.5k) Poor communication No contractor reviews Bad leads
	1. Customers 2. Service pros	Colorful, big box hardware store feel	1. Web 2. Mobile	Cost guide	Poor navigation on landing page	4.4 Stars (21k) Poor customer service Too much spam
	1. Customers 2. Service pros	Tech-focused Minimalist with some color	1. Web 2. Mobile	Strictly mobile	Strictly mobile	5.0 Stars (9) Poor customer service Too much spam